Advertising slogan

You may notice the hanging advertisement on the train, or the phrase from a TV commercial may catch your eye.

Slogans have a pretty big impact on us in advertising activities.

Slogans have been created from the brains of various creators, relying on their knowledge, experience and inspiration. This can be seen in the specialized nature of the profession of “copywriter”.

As such, the demand of automatic slogan generation is potentially huge.

I am interested in whether AI can generate great catchphrases by applying natural language processing (NLP).

In my past research, I extracted killer phrases that are often used in various media such as magazines, and made AI generate new slogans.

For more details, please refer to the following page.